SMOKETEST

SMOKETEST

New method of testing a product/a service that was derived from programming. In IT-domain, programmers verify the basic viability of the new product in such way. Result of testing is an availability of program functionality to launch.

In the past few years, marketers all over the world began to use actively this method. Due to it, you can figure out if there is a demand for the product even before its creation and launch of production. This method continue to find use in small firms and big corporations in order to save huge budgets on the production launch of the first product lots.
By collecting pre-orders, without the product itself, we will find your consumer and prepare the product to launch.

It is the simplest variant to verify profitability and capacity of the new product to exist, to figure out if it is interesting for the potential consumers and if they are ready to buy it.

Give a possibility to get the pre-orders on the product that you haven’t produced yet, in a short time with the small investments. Rather, you can understand that the product isn’t interesting for the consumers, and it doesn’t make sense to waste your time, money and other resources on the product launch which doesn’t have any perspectives.

Creation of a product

 

  • Creation of 5 layouts/test samples
  • Development of design of a product and a package
  • Development/adjustment of price policies
  • Marketing-kit
Testing a product

 

  • Development of landing
  • Generation of traffic on the landing; setting up and launch contextual advertising
  • Development the communities on Social Media (VK or Instagram)
  • Generation of traffic on Social Media: setting up and launch targeted advertising.

PACKAGES OF SERVICES

SERVICES
Full Smoke-TEST

 

  • Creation of 5 layouts/test samples
  • Development of design of a product and a package
  • Development/adjustment of price policies
  • Marketing-kit
  • Development of landing
  • Generation of traffic on the landing; setting up and launch contextual advertising
  • Development the communities on Social Media (VK or Instagram)
  • Generation of traffic on Social Media: setting up and launch targeted advertising
Partial Smoke-TEST

 

  • Creation of 5 layouts/test samples;
  • Development of design of a product and a package;
  • Development/adjustment of price policies;
  • Marketing-kit;
  • Development the communities on Social Media (VK or Instagram);
  • Generation of traffic on Social Media: setting up and launch targeted advertising.
Individual Smoke-TEST

 

  • Implementation of smoke-test according to your request and demands (Integration of additional services and options) can be discussed in an individual way.

Budget on the launch of contextual and targeted advertising (depending on category of product and region of testing) can be discussed in an individual way.

Because of held test

YOU GET

Response to a question about profitability of production launch of a new product.
Response to a question about existence of consumers who are interested in a product.
Concrete digitized result.
If, according to the results of test, the production of product is profitable and there is a stable demand on i

YOU GET

Set up channels of sales (landing and communities on Social Media)
Set up Ad Center and prepared advertising campaign (context and targeted advertising)
It is possible to change the form of cooperation to the subscription service (SMM, maintaining the ad campaigns)
If, according to the results of test, the production of product isn’t profitable and there isn’t a stable demand on it, you won’t spend a lot of money on the production launch and promotion of a new product that isn’t interesting to the consumers