Promotion of Garmin smart watches
CASE

Period:
June 2019-January 2020
Purpose and objectives of project:

The main goal of promotion was attracting attention of the youth audience from 16 to 35 years old, who are actively engaged in sports and tourism, to smart watches.

Objectives:

  • Increase product and brand awareness.
  • Creating a positive attitude to the product.
  • Stimulating the audience to buy a product.
  • 1500
    открытий
  • 150
    городов

Описание

How to promote smart watches among young people? To do it, you can post reviews and integrations from popular bloggers on YouTube!

This task requires certain skills, because it involves choosing bloggers for a specific target audience, establishing arrangements with them, and analysing the results of advertising campaign. In our case of influencer marketing for Garmin, we will share our experience.

About customer

The company Garmin entered the market in 1989. Its goal is to create navigation devices for cars, planes, ships, tourism and sport.

In addition to smart watches, the company produces: car dashboard cams, car navigators, chartplotters, smart dog collars, helmet cameras, etc.

The secret of the company's success lies in its professional staff – employees who independently develop, produce and sell products. Navigation devices are convenient to use, waterproof and reliable, and keep a long charge of energy. The warranty period for the purchase is 2 years.

The following smart watches lines were chosen for promotion: Garmin Instinct and Garmin Venu. Both lines have the usual functions of a smart watch: they work as an alarm clock, show the date and time, notifications from your smartphone, and allow you to reject an incoming call. In addition, the watch has a built-in GPS sensor that measures physical parameters: the amount of sleep, heart rate, calories burned, etc.

About customer

The company Garmin entered the market in 1989. Its goal is to create navigation devices for cars, planes, ships, tourism and sport.

In addition to smart watches, the company produces: car dashboard cams, car navigators, chartplotters, smart dog collars, helmet cameras, etc.

The secret of the company's success lies in its professional staff – employees who independently develop, produce and sell products. Navigation devices are convenient to use, waterproof and reliable, and keep a long charge of energy. The warranty period for the purchase is 2 years.

The following smart watches lines were chosen for promotion: Garmin Instinct and Garmin Venu. Both lines have the usual functions of a smart watch: they work as an alarm clock, show the date and time, notifications from your smartphone, and allow you to reject an incoming call. In addition, the watch has a built-in GPS sensor that measures physical parameters: the amount of sleep, heart rate, calories burned, etc.

About customer

The company Garmin entered the market in 1989. Its goal is to create navigation devices for cars, planes, ships, tourism and sport.

In addition to smart watches, the company produces: car dashboard cams, car navigators, chartplotters, smart dog collars, helmet cameras, etc.

The secret of the company's success lies in its professional staff – employees who independently develop, produce and sell products. Navigation devices are convenient to use, waterproof and reliable, and keep a long charge of energy. The warranty period for the purchase is 2 years.

The following smart watches lines were chosen for promotion: Garmin Instinct and Garmin Venu. Both lines have the usual functions of a smart watch: they work as an alarm clock, show the date and time, notifications from your smartphone, and allow you to reject an incoming call. In addition, the watch has a built-in GPS sensor that measures physical parameters: the amount of sleep, heart rate, calories burned, etc.

About customer

The company Garmin entered the market in 1989. Its goal is to create navigation devices for cars, planes, ships, tourism and sport.

In addition to smart watches, the company produces: car dashboard cams, car navigators, chartplotters, smart dog collars, helmet cameras, etc.

The secret of the company's success lies in its professional staff – employees who independently develop, produce and sell products. Navigation devices are convenient to use, waterproof and reliable, and keep a long charge of energy. The warranty period for the purchase is 2 years.

The following smart watches lines were chosen for promotion: Garmin Instinct and Garmin Venu. Both lines have the usual functions of a smart watch: they work as an alarm clock, show the date and time, notifications from your smartphone, and allow you to reject an incoming call. In addition, the watch has a built-in GPS sensor that measures physical parameters: the amount of sleep, heart rate, calories burned, etc.

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